| Product-Focused | Feature Highlight | Spotlight one key function or innovation | "Infuse butter, oils, and honey at the touch of a button." | TOF / MOF |
| Product-Focused | Before vs. After Contrast | DIY infusion vs. Levo’s convenience | "DIY mess? Not anymore — clean infusions every time." | MOF |
| Product-Focused | Problem/Solution Demo | Show pain point → show Levo solving it | "Say goodbye to stovetop guessing — get perfect potency every batch." | TOF / MOF |
| Product-Focused | Unboxing / Setup | Highlight sleek design + first-use experience | Unboxing the LEVO II with close-up aesthetics | TOF |
| Product-Focused | Explainer Animation | Simplify the process visually | Animated diagram showing infusion stages | TOF |
| Product-Focused | Comparison Ad | Position vs. competitors or old methods | "Infuse like a pro — without the mess or smell." | MOF / BOF |
| Product-Focused | Design & Quality | Showcase craftsmanship and materials | "Premium glass chamber. Zero plastics. Built to last." | MOF |
| Testimonial / UGC | Customer Review Mashup | Compilation of users raving about their LEVO | "The easiest kitchen upgrade I’ve ever bought!" | MOF / BOF |
| Testimonial / UGC | Reaction / First Impression | Capture joy or surprise when using it | "Wait… it infuses AND cleans itself?" | TOF |
| Testimonial / UGC | Influencer Endorsement | Feature wellness or culinary creators | Chef or herbal influencer demoing a recipe | TOF / MOF |
| Testimonial / UGC | Lifestyle UGC Reel | Show everyday people using it at home | POV making infused honey for brunch | TOF |
| Testimonial / UGC | Voiceover Story | Real user narrating how it changed cooking | "I never realized how easy edibles could be." | TOF / MOF |
| Testimonial / UGC | Long-Form Review Snippet | Clip from YouTube or TikTok testimonial | "Here’s why I switched from stovetop to LEVO." | BOF |
| Lifestyle Storytelling | Aspirational Moment | Paint an elevated lifestyle | "Sunday morning, slow infusions, endless creativity." | TOF |
| Lifestyle Storytelling | Recipe Journey | Tell a mini-story from ingredients to finished dish | "Infused lavender syrup for afternoon lattes — easy as 1-2-3." | TOF |
| Lifestyle Storytelling | POV / First-Person | Immersive shot from user’s perspective | POV: pressing ‘Start’ on the LEVO | TOF |
| Lifestyle Storytelling | Community & Culture | Feature user-generated recipes and fans | "Thousands of infusers sharing recipes daily." | MOF |
| Lifestyle Storytelling | Brand Mission | Reinforce brand philosophy | "For the makers, dreamers, and flavor creators." | TOF / MOF |
| Lifestyle Storytelling | Relatable Pain Point | Use humor or common struggle | "Burned oil again? You need a LEVO." | TOF |
| Lifestyle Storytelling | High-End Hero Edit | Luxe, cinematic ad | "Precision infusion — redefined." | TOF |
| Promo / Offer | Limited-Time Offer | Deadline-based sale | "Ends Sunday — $50 off all LEVO models." | BOF |
| Promo / Offer | Bundle Deal | Highlight add-on value | "Get the Herb Pod & Cookbook free — this week only." | BOF |
| Promo / Offer | Holiday Promo | Themed creative for gifting | "Give the gift of creativity — Holiday Sale live." | TOF / BOF |
| Promo / Offer | Free Shipping / Bonus Gift | Add simple incentive | "Free accessories with every LEVO II." | BOF |
| Promo / Offer | Price Drop Announcement | Attention-grabbing offer | "Our lowest price ever — just in time for the holidays." | TOF / BOF |
| Promo / Offer | Cart Recovery Offer | Retargeting discount | "Still thinking about it? Here’s 10% off to get started." | BOF |
| Education & Authority | How It’s Made | Behind the scenes of LEVO engineering | "Precision-built in Denver, tested for quality." | MOF |
| Education & Authority | Expert Breakdown | Founder or chef explaining features | "Why precise temperature control matters." | MOF / BOF |
| Education & Authority | Myth-Busting | Dispel infusion misconceptions | "No, you don’t need butter for everything — here’s why." | TOF |
| Education & Authority | Comparison Education | Compare infusion methods | "LEVO vs. Mason Jar: Time, potency, and consistency." | TOF / MOF |
| Education & Authority | How-To Tips | Educational quick hits | "3 ways to get more flavor out of your infusions." | MOF / BOF |
| Social Proof | Press Mentions | Highlight publications | "Featured in Forbes, Bon Appétit, and High Times." | TOF |
| Social Proof | Awards | Showcase design or innovation recognition | "Winner: Kitchen Innovation Award 2025." | TOF |
| Social Proof | Review Volume | Display customer love | "Over 10,000 5-star infusers and counting." | MOF |
| Social Proof | Customer Map / Stats | Data visualization | "Loved by home chefs in all 50 states." | TOF |
| Community | Poll Ad | Encourage interaction | "What’s your favorite infusion? Oils or Honey?" | TOF |
| Community | Recipe Spark Challenge | UGC content | "#LEVOChallenge — show us your best infused creation." | TOF |
| Community | Giveaway Teaser | Announce or tease contest | "Win your dream kitchen infusion setup." | TOF |
| Community | Customer Spotlight | Share user story | "Meet Maria — infusing every Sunday since 2022." | MOF |
| Data / Performance | Stat-Based Proof | Highlight satisfaction metrics | "Rated 4.9/5 by 12,000+ infusers." | MOF / BOF |
| Data / Performance | Efficiency / Time Savings | Quantify benefit | "From prep to pour in under 2 hours." | MOF |
| Data / Performance | Value Over Time | Emphasize ROI | "Save hundreds vs. buying pre-made infusions." | BOF |
| Data / Performance | Durability Proof | Show product quality tests | "Tested 5,000 cycles — built for daily use." | TOF / MOF |
| Founder & Brand | Founder Story | The “why” behind Levo | "We built LEVO to make infusion accessible for everyone." | TOF |
| Founder & Brand | Behind the Brand | Show team and operations | "Hand-assembled and tested in Colorado." | TOF / MOF |
| Founder & Brand | Personal Guarantee | Authentic promise of quality | "If you don’t love your first infusion, we’ll make it right." | BOF |
